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A proud company, owned and personally guided by the Primavera family, in the tradition of dedicated men and women. A company of impeccable standards and unrivalled character, we maintain, generation after generation, a level of artisanship rarely found in today’s world. Danecraft, a unique combination of integrity, craftsmanship, trend-setting design capability, and leadership. A name that stands for good taste and good design in the fine and fashion jewelry industry.

Mr. Primavera, Sr., an artisan designer and craftsman, made jewelry for the royal families of Pescara, Italy before his immigration to America. In 1934 he founded and established Danecraft in Providence, Rhode Island. Producing the most intricate and highest quality products in the industry, Danecraft declared its unrivalled character and constant pursuit of excellence that has been maintained for generations.

family business, 4th generation family business, family owned and operated business

Victor Primavera, Sr. founded Danecraft in 1934 with strong intent that it be personally operated by the Primavera family for generations to come. Today, the 4th generation of Primaveras continue the tradition of excellence while upholding the same goals and aspirations that were instilled in the company years ago. It is our commitment to provide you with the highest quality of standards in the jewelry industry.

Crafted with integrity, our products are made with a degree of care that is unmatched in the industry. While there are many factors behind our superb products, the most important of all is our Danecraft team. True leaders who approach their work with great pride, their loyalty is apparent as many have spent most of their lives at Danecraft.

executive offiers, jewelry wholesaler executives
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