MEET THE FAMILY
A MESSAGE FROM
Hello and welcome to Danecraft’s website.
We are a fourth-generation family-owned jewelry business that has been in the industry for over 100 years. Our dynamic management, product development, and sales teams are the best in the industry to handle all your needs. We partner with retailers from around the world to feature fresh and exciting design collections to maximize assortments that are backed by our national advertising program. From the traditional and classic to the smart, contemporary styles of today, Danecraft is sure to have the design you are looking for.
We take great pride in designing and producing beautiful jewelry and will continue this tradition for generations to come.
My personal thanks for visiting our website.
Yours Very Truly,
Victor Primavera III
Chief Executive Officer
FOUNDER, VICTOR PRIMAVERA, SR. & SON, VICTOR PRIMAVERA, JR.
VICTOR PRIMAVERA III
Growing up in a family business with his grandfather and father, Victor’s skills were tested from a very young age as he learned all aspects of the company from the ground up. After graduating from Bryant University with a degree in Business Administration, he shortly followed his father’s legacy by taking on the position of Chief Executive Officer. He is passionate about the jewelry industry and oversees all aspects of the business. Victor’s confidence is soundly based on Danecraft’s limitless possibilities as he understands and shares the same pride with which his team approaches their work. Integrity has been Victor’s basic principle through the years, that of which he continues to instill in Danecraft’s tradition today.
Kristina, the first 4th generation family member to join the Danecraft team, graduated from Fordham University in 2008 with a degree in International Business. With a considerable interest in the fashion industry and a strong business background, Kristina was destined to follow in her father’s footsteps. While she has filled many important positions over the years at Danecraft, today she is our Programming and Planning Administrator. Understanding the importance of fulfilling our customer’s needs, Kristina’s consistent hard working demeanor is electric to all those around her.
Graduating from the University of Rhode Island in 2012 with a degree in Art History, Samantha always had her eyes on the jewelry industry. Particularly interested in creative design, she came to work at Danecraft in 2013 and joined the Product Development team. Today Samantha is Danecraft’s Ecommerce Specialist, focusing on the needs and requests of our retail partner’s ecommerce businesses. It is her passion and hard work that makes her position as Ecommerce Specialist so successful.
Alexandra joined the Danecraft team in 2013 shortly after graduating from Providence College with a degree in Business and concentration in Economics. Today she works as Danecraft’s Purchasing Agent and brings a definite sense of cheer and optimism to everyone around her. Highly engaged, it is Alexandra’s determination and enthusiasm that makes her position so rewarding.